It’s real: The pressure of creating content

The pressure of creating content as a fashion blogger

As a blogger, creating content is supposed to be the fun part. It is when your creativity, your eye and your vision comes together, when you can play with your camera, express yourself with images, words and thoughts.

What happens when content creation starts getting stressful? What can you do when the fun you used to have while creating is not as strong, and all you feel is the pressure of performance?

It happened to me last year. I went through a rough time, I was really sick and I couldn’t figure out why. I went to see multiple doctors until one said to me: you are under too much stress and your body is sending you a message. All I could think of was “but why”? I love my job, I am actually doing what I wanted to do for years, I have lots of friends and I have a great family. I just didn’t know what could cause that much stress, to the point where it made me physically ill.

Then, I read an article on this thing called “the blogger burnout” in the New York times. Although I could not 100% relate to the content, I began to understand what was going on with my health. I had started to put too much pressure on the content creation, on how every picture had to be perfect, on how much I should post every day, on my blog and on my Instagram. The blogging world is quite competitive, even though it doesn’t really look like it from the outside, and it creates an urge to create amazing content at a really fast pace. A lot of people think snapping an Instagram takes two seconds, “just put a few pieces of clothing on your bed and poof you have your photo”. It does not take 2 seconds, neither 2 minutes to create a beautiful photo and having a successful blog/Instagram account is definitely a full time job.

Blogging is also the only career in which you have to work all the time, but have to pretend you never work (which doesn’t really make sense). Everything has to look easy, fun, pretty and effortless. You have to constantly be present online and keep up with the demand to provide content for your blog, Twitter, Facebook, Tumblr, Instagram, Pinterest, Youtube and everything else that pops up and demands our consideration (Snapchat!).

It has been a year now since my doctor diagnosed me as being “stressed out” and I have now come to the conclusion that content creation is now my job and that I need to be more organized about it. Seriously, it is all about organization, not being last minute and letting go of what you do not control. Since I don’t have an Instagram husband who follows me everywhere, planning is key for me.

If you ever feel like creating is “not that much fun” anymore, remember that nobody is at home waiting for your pictures to go online. Gary Pepper once went a whole week without posting on Instagram. Most of her followers got worried, but she only decided to take time for herself and concentrate on a project she was working on. If she can do it, we all can. So, unless you have a sponsored contract, nothing will happen if you take a break from the Internet and decide to be a little more present in the real life.

Have you ever experienced that type of pressure? Leave a comment, let’s talk and share.

* Update: Some people have wrote to me after reading this blogpost, thinking I was actually in a burnout or not feeling well. Don’t worry guys, I am healthy, happy and was actually never in a burnout. Being stress is just a part of our lives, we all have to deal with it. xx


Photo taken by Gabrielle Robert

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Gabrielle Lacasse

Gabrielle is the founder of Dentelle+Fleurs. As a young woman with a creative soul, passionate about writing and photography, she uses the web as an artistic platform to share her ideas and work.

  • Perfection doesn’t exist, but the beauty in your honesty is pretty damn close to it!

  • I’m just a noob but I get where you’re coming from to some small degree. I’m getting a little better with being organized though. I plan my shoots far enough in advanced now to not be sitting for 2 weeks with no new content. However, I’m having problems writing on time lmao.

    I hate how people outside this field see the amount of work that goes into content creation in general. My 40-year old employers didn’t understand the work it took to build a successful Instagram account and they’re just all iike, “Why can’t we just post casual stuff without so much thought whenever we want?” Bollocks. Planning my leave by the end of the year lulz.

    http://www.dressupchowdown.com

    • I feel you! Most people are like: Why are you putting so much thoughts and effort into your Instagram account?
      Most of my friends actually laugh about my Instagram dedication. But hey, when blogging is not your career, it’s easy to see all of this as something optional.
      And I am still not good at writing in advance haha. Photos first, writing second!

    • I feel you! Most people are like: Why are you putting so much thoughts and effort into your Instagram account?
      Most of my friends actually laugh about my Instagram dedication. But hey, when blogging is not your career, it’s easy to see all of this as something optional.
      And I am still not good at writing in advance haha. Photos first, writing second!

  • As a new blogger and full time university student I definitely feel the pressure!
    Being a perfectionist usually means I end up writing 3 articles for every 1 that actually makes it onto the blog!
    I honestly never knew until I started my blog, that those “posed” Instagrams actually took so much time to curate!
    Right now it’s just all about finding balance 😊💕
    – xo
    Laetitia

    http://www.LatelyLaetitia.com

    • It’s lovely to read you.
      Those “candid” poses are actually the hardest ones to achieve haha
      Keep up the good work xx

  • Very good article… also the idea that everything is easy, like taking photos, it drives me crazy. When you are the content creator, the writer, the photographer (sometimes), the creative director, etc. all at the same time, it is very exhausting. Being nice to yourself and your body is very important. So, take it easy, Gab. ;) Thanks for the thoughtful article, as usual. ;)

    • Merci Émilie,
      depuis l’an passé j’ai beaucoup appris et depuis je m’en suis remise à 100%, mais oui, ce n’est pas facile!
      xx