7 years of photographing my outfits: what I’ve learned

In September, it was my blog anniversary. I didn’t write a recap or a Happy Birthday post because I was actually busy reflecting on the purpose of my job. After all this time, I needed to stop and figure out why I was doing this blogging thing and what was my next step, since staying stagnant is a barrier to creativity, in my opinion.

In seven years, I’ve photographed more than 500 outfits, written more than 2000 blogposts, bought five cameras, travelled more than 25 times for work and met countless amazing new people. The other day, I was working out and my trainer asked my friend and I how we met and we responded simultaneously: the Internet. The answer was simple yet funny, but I now cherish a lot of friendships made over social media and through blogging. Again, doing this as a business still makes people wonder how the hell you are paying your rent or buying groceries. It is such a new industry and it can be quite difficult to make people understand you are not always on holiday. Some people also assume they know everything about your life because they watched your Instagram stories, without being mindful that I obviously only share what I want on social media. I once went on a date with someone who assumed he knew all of my life because he stalked my social media (that didn’t work out really well). Still, I am very appreciative of the life I am living and the perks of the job. Who knew you could travel the world for free? I obviously didn’t when I started all of this as a hobby.

Still, even if it is wayyyyy more than that, my job consist of photographing what I wear on a daily basis. When you think about it, what an odd career it is, to be photographing yourself wearing pants, dresses and bags. Still, blogging full time is the best decision I’ve made so far and wanted to share the good and the bad of documenting your daily OOTD. It may seem like the easiest thing in the world, but it is not always about being on the beach and sipping rosé.

Body image

You may or may not be aware of this, but photographing yourself over and over again creates new insecurities. You are always confronted with what you hate on your face or the way your knees look (weird, they look weird guys) and other little details you were not aware of before doing this documenting thing. I am still juggling this well, thank god, but I know some bloggers who started starving themselves to look better in photos. Of course, your body is going to change in 7 years, wrinkles appear and you still have to photograph them. Perfection is a very dangerous concept that we need to detach ourselves from.

A daily blessing

Being able to create photography and videos on a daily basis is a blessing. I am my own boss, therefore I decide to do what I want, when I want and how I want, which I never thought was possible. I always hated waiting around for people to start creating something, or being told what to do with my ideas. Now, if I want to create a 10 minute video of me holding a kiwi, well I can! No more waiting around for approval. I also know that I still enjoy what I am doing when I get a rush from creating new fun content and I get excited over posting it. It reminds me of the adrenaline I used to get in my early blogging days.

The job title

I absolutely love my job, until someone asks me what I do for a living. I know this may sound odd, because I enjoy what I do on a daily basis. Still, sometimes it’s hard to not focus on the negative comments people make about your career choice. “Wow, you must love yourself A LOT” or “You must be dying you haven’t taken a picture of yourself in the last 5 minutes LOL”. A lot of bloggers that started at the same time as I did moved on to a different career path, because they felt the stigma of the Fashion blogger was too intense to live with. The way to deal with this is actually knowing that these comments stem from ignorance and that my job consists of way more than appreciating how I look a bit too much. Something that stuck with me from being on a podcast not too long ago is the interviewer said she asked photographers in the fashion industry who she should invite to talk for her blogging segment, and she got the “A blogger that has something interesting to say? Good Luck” statement. Not super fun.

Past trends

I cannot say I am feeling every outfit I posted on this platform over the years. Sometimes, I just even browse a few weeks prior and I question my choice of shoes. That fur leopard coat I was sporting 6 years ago? Yeah, not so sure anymore. It may seem like a contradiction, but I don’t always feel at home in front of a camera. Some days, I don’t feel comfortable in my own skin, had insomnia, I am going through a hard time in my personal life, but I still need to photograph myself. I also want to specify that I am no oracle of style, meaning I do think there are a lot of people that dress way better than I do. I am not trying to tell people that what I wear is the only answer, mostly just sharing my own obsessions and creating connections on the way. Sometimes you doubt, you second guess yourself, because you are a human being.


Working with different photographers and writers has to be one of my favourite parts of creating online content. Meeting someone that doesn’t judge and understands your vision and your aesthetic is a blessing. The best is when you actually combine your knowledge and you come up with exciting new content that you can’t wait to share. Those people are hard to find, but once you do, you try to keep them close. They are the ones that help you rise and lift you up. I can still count those ones on my two hands and I hope they know who they are by reading this.

I know a lot of girls are now aiming to become a fashion blogger one day. I think it is fun that it now can be a career path you can take, knowing what it involves. Despite traveling and getting free makeup, I think it was important to expose what it may consist of in a more authentic way. I am currently working on a new project in which I will be less in front of the camera, so stay tuned for this. I will still be posting here and on social media, but with a side project that is going to be a lot of fun too.

Any thoughts? Please share in the comment section and let’s chat!

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Gabrielle Lacasse

Gabrielle is the founder of Dentelle+Fleurs. As a young woman with a creative soul, passionate about writing and photography, she uses the web as an artistic platform to share her ideas and work.